About klatiPHOTO

I’m Ivo (Klati / Клати). I photograph sport, cars and people with ideas — sports, automotive, portrait and fine-art photography in Sofia and across Bulgaria. Things I’m into even without a camera. That’s the whole strategy.

Sports and fitness photography

Yes, I do CrossFit.

I do CrossFit and functional fitness. I photograph competitions and athletes in those sports, as well as Olympic weightlifting. I know what goes into a lift, and that’s what I’m looking for through the camera — on the competition floor or in an athletic portrait session. Voluntary suffering might as well be well documented.

I’ve said my piece on Hyrox on napip.ai (напипАЙ).

Sports photographer Ivo Paunov (Klati) holding a human flag in jeans on the green rig at Bulgarian Functional Fitness Championship 2026.
Bulgarian Functional Fitness Championship 2026Functional fitness · Sofia, 2026
An athlete adjusting her lifting belt at Varna Throwdown 2026.
Varna Throwdown 2026CrossFit · Varna, 2026
An athlete in a weighted vest jumps with arms outstretched beside two other competitors at Vitosha Classic 2026.
Vitosha Classic 2026Functional fitness · Sofia, 2026

Car, automotive and motorsport photography

Behind the wheel, too

I drive in endurance races with an amateur team. Car and motorsport photography is another excuse to spend time around the track and interesting machines — both at race pace and in dedicated automotive shoots off the circuit. Easier on the tyres, too.

A white race car ahead of a red car through an S-bend at Bulgarian Endurance Series 999.
Bulgarian Endurance Series 999A1 Motor Park · near Samokov, 2026

Portrait and fine-art photography · Athletic & creative shoots

People with ideas

I like individual portraits, fine-art photography and creative photo shoots with a concept behind them — even better when we shape it together. Athletic and fitness portraits, physique and movement aesthetics, Pilates and wellness, health, beauty and art — in the studio or on location. The corporate smile can take the day off.

I also build klati.pro around health, longevity, energy and lifestyle — and I’m looking for athletic women and sport-minded people for creative fitness, portrait and lifestyle photo sessions.

Two women in sunglasses holding silver balloons, posing under black 1996 number balloons at the 3G photo session.
3GPortrait & art session · Sofia, 2026
Two women in light workout clothing posing together at My Space Wellness.
My Space WellnessPilates, barre and movement · Sofia, 2026

Have an idea for a sport, car, portrait or art shoot?

Message me on Instagram.

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